The StartUp website is online to allow the public to get to know us. The dual corporate interest of marketing Saffron of excellence and placing it at the center of scientific projects to innovate its field of use, allows us to reach a wide audience, collecting the interests of both those who look to an eco-sustainable future, and those believing in the value of the millenary tradition of Mediterranean cuisine. By promoting our projects to all interested parties, we make our research a reality.